No artificial colors or flavors. Sugar free, really delicious. Not a reduced calorie food (See nutrition information for fat content). 30% less net carbs than regular wafers (Net carbs = total carbs - fiber - 1/2 sorbitol value (sugar alcohol)/regular wafers = top three market leaders). Sugar free wafer - 13 g net carbs; regular wafer - 21 g net carbs per serving. Baked with real peanut butter. No high-fructose corn syrup. www.voortman.com. Visit us at: www.voortman.com or call weekdays (eastern time): 1-800-808-5950 (U.S./Canada). Product of Canada/printed in Canada.