When you're deciding how to treat hemorrhoids, you want relief you can count on. PREPARATION H Rapid Relief with Lidocaine Cream combines the relief you trust from PREPARATION H with maximum strength lidocaine and soothing glycerin. Lidocaine rapidly numbs external hemorrhoid symptoms including pain, burning and itching, while glycerin protects sensitive skin from further irritation and promotes skin healing. Plus, the improved formula also reduces swelling. You can apply this hemorrhoid cream to the affected area up to 6 times daily, especially at night, in the morning and after each bowel movement. As the number one hemorrhoid brand recommend by doctors and pharmacists, PREPARATION H hemorrhoid relief products offer effective ways to relieve flare-ups that can otherwise distract you from enjoying your day. With a hemorrhoid numbing cream like PREPARATION H Rapid Relief with Lidocaine, it temporarily numbs the symptoms of external hemorrhoids, as well as reduces swelling, so you can live comfortably. For added relief, try PREPARATION H Medicated Wipes to cool, soothe and cleanse before applying PREPARATION H Rapid Relief with Lidocaine Cream.